What is DPC?

Direct Primary Care (DPC) is an innovative, up-and-coming healthcare delivery model for primary care. It is a non-insurance-based model that offers patients personalized concierge-level care at an affordable, transparent monthly price. DPC doctors manage a smaller patient panel and can therefore spend quality time with their patients, leading to better patient outcomes and satisfaction. DPC meets 80-90% of healthcare needs, but it is recommend to have insurance for complex specialty care and catastrophic events. Coupling DPC with a high deductible insurance plans or Healthshare saves on average 20% to 30% on healthcare costs.

Questions? Contact us!

Meet the Doctors

Florencia Goluboff, MD

I am a Board-Certified Family Medicine Physician in South Florida. I was raised in Buenos Aires, Argentina and my family moved to the USA when I was 15 years old. I have two beautiful daughters Francesca and Faustina, with my husband, Juan, and can’t forget our fur baby, Pippa. I am passionate about preventative medicine. I help patients look for the root cause of their symptoms rather than prescribing a band aid. Direct Primary Care gives me the time I want to dedicate to my patients’ wellbeing and to build long lasting relationships. I love spending my free time connecting with nature. Gardening and meditation bring me peace. I enjoy exploring parks and forests outdoors, and I'm also passionate about traveling and discovering new places and cultures.

Education

Institute of Functional Medicine

Functional Medicine Practitioner, 2023 - In Training

West Kendall Baptist Hospital Family Medicine

Residency, 2020 - 2023

FIU Hebert Wertheim College of Medicine
Medical Degree, 2016 - 2020

Florida International University
Bachelors of Science in Biomedical Engineering,
2009 - 2013

Michele Benjamin, MD, MBA

Dr. Benjamin grew up in the small town of Gulfport, Florida. She earned her MD/MBA at Florida International University Herbert Wertheim College of Medicine. She then completed her residency at West Kendall Baptist Hospital and is board certified in Family Medicine.

Dr. Benjamin chose Direct Primary Care to deliver personalized, accessible, affordable, quality healthcare. She takes a holistic approach to medicine, recognizing the complexity of wellness. She is currently studying Functional Medicine.

She and her husband have two beautiful daughters. She enjoys cooking, running, and spending time in nature.