
Reimagining Healthcare:
We opened our own clinic out of frustration with a system that rushes care and limits real connection. We wanted to offer the kind of thoughtful, personalized care every patient deserves.
By stepping outside the insurance model, we keep our patient panels small—giving us time to truly understand your goals and focus on prevention, root causes, and lasting wellness.
As functional medicine-trained providers, we take a whole-body approach, considering how nutrition, lifestyle, environment, and genetics all shape your health.
Our Path to Providing Deeper, More Meaningful Care

Meet the Team

Florencia Goluboff
MD, IFM-CP
Florida International University
Class of 2013
Bachelor of Science Degree:
Biomedical Engineering
Florida Internal University Herbert Wertheim College of Medicine
Class of 2020
Doctor of Medicine
West Kendall Baptist Hospital
September 2023
Board Certified Family Medicine Physician
Institute of Functional Medicine
December 2025
Certified Functional
Medicine Practitioner
Originally from Buenos Aires, I moved to the U.S. at 15, which shaped my diverse perspective on health. As a mom to three girls—Francesca, Faustina, and baby Magnolia—and our dog Pippa, I understand the importance of balancing family and self-care. I’m passionate about nutrition and believe food is medicine. I’m also deeply committed to supporting women through hormonal changes—perimenopause, menopause, and postpartum. My approach focuses on the foundations of health: real food, movement, mindfulness, and preventing illness by addressing root causes—not just symptoms. Direct primary care allows me to build deeper, more personalized relationships with patients. Outside of work, I recharge through gardening, meditation, and exploring nature. I gain inspiration through travel and the discovery of new places and cultures.

Michele Benjamin
MD, HMBA, IFM-CP
University of South Florida
Class of 2014
Masters in Medical Science
Florida Internal University Herbert Wertheim College of Medicine
Class of 2020
Doctor of Medicine and
Healthcare MBA
West Kendall Baptist Hospital
Class of 2023
Board Certified Family Medicine Physician
Institute of Functional Medicine
December 2025
Certified Functional
Medicine Practitioner
I grew up in Gulfport, Florida, raised by a single mother with my two brothers. I’m a proud first-generation college graduate. I’ve experienced firsthand how impersonal and broken healthcare can be—especially after losing my mother to largely preventable cancer. Her loss inspired me to become a doctor who truly sees and serves the whole person. In medical school, I fell in love with comprehensive care and became a general practitioner to support the patient at every life stage. I also earned a healthcare MBA to help fix our system and as a result co-founded Awaken Health, a direct primary care clinic focused on accessible, whole-person wellness. During medical school, I married my husband Jon and became a mom to two beautiful daughters, Ellie and Emma. Being a mother shapes how I practice—with empathy, presence, and heart. After healing from my own experience with depression, I know true wellness is physical, emotional, spiritual, and energetic. That’s the lens I bring to every patient I serve.

Paula Goluboff
Office Manager & Everything
in Between
Paula is the heartbeat of our clinic, managing all the day-to-day operations with dedication, warmth, and efficiency. While she holds the title of office manager, Paula truly does it all—from coordinating patient care to handling administrative tasks, ensuring everything runs smoothly behind the scenes. Her exceptional organizational skills and commitment to providing a seamless experience for our patients allow us to focus on what we do best: delivering high-quality, personalized care. With a genuine passion for helping others, Paula is an invaluable part of our team, always going above and beyond to support both patients and staff.

Jodelle Joseph
MA
Hi, I’m Jodelle! I’m a Medical Assistant with over five years of experience, and I’m passionate about supporting patients in a functional medicine setting. You’ll often see me helping with vitals, lab coordination, and clinical support, as well as guiding patients through their personalized care plans. I love being part of your healthcare journey and strive to make every visit feel comfortable, informative, and supportive.












